Our services
Syndicated Cost Cash & Carry Merchandising.
The fight for space within the Cash and Carry sector is fierce. We have a dedicated permanent team of Sales Merchandisers working within this sector continually securing your space and making sure your promotions pay for themselves. Our team know the buyers and key personnel in each depot. Calling regularly on the top 150+ Cash & Carry depots:
- Merchandising
- Siting POS and Display Equipment,
- Ensuring SEL´s are correct,
- Promotional Compliance,
- Auditing,
- Stock Rotation,
- Management Liaison and Relationship Building,
- Full Reporting,
- Stock & Order if required.
In Store/Depot Sales/Tasting Demonstrations.
Supporting NPD and new listings.
Within the Cash and Carry arena new products/listings stand a far better chance of succeeding when backed by launch tasting/sales demonstrations where the product is actually brought to the retailer´s attention. At PFML we have a comprehensive database of the top Cash and Carry´s detailing their busiest days and times to ensure maximum ROI.
Phoenix Pharmacy Syndicated Sales & Distribution
A high quality effective sales service for independent pharmacy:
- Promoting your products.
- Taking transfer orders.
- An opportunity to site POS.
- 2,500 actual calls per 8/9 week campaign.
- Circa 3,000 calls taking the Regional Multiples into consideration.
- Six campaigns a year.
- Full real time reporting.
Car/Van Sales.
Direct sales to independent retailers increasing sales and distribution.
Multiple Grocery Compliance & Merchandising.
Compliance is one of the biggest headaches for our clients especially within the multiple grocery sector. The only way to ensure that your product and POS ends up where you want it to is to send in a dedicated team at the appropriate time. The fight is always on as more and more companies realise the benefits of having an ongoing multiple grocery merchandising team.
Our team can check distribution, ensure the MSQ is adequate for the ROS, correct ´Book Stock Errors´, ensure product is on sale with a SEL, increase order capacity, merchandise all available stock, arrange VPI activity.
Ensuring Your Product is Where You Want It To Be!
Multiple Grocery Listing Support.
The success of any new listing is dependent on stores ensuring their ordering levels are correct. Most multiple grocers will send in an initial allocation and then leave it to the stores order generation system to increase accordingly. This in itself can lead to a product failing before it has been given an opportunity to succeed.
What is needed is a dedicated targeted team to back up every new listing; to visit each store and raise the capacity so that it is adequate for the number of points of purchase. This is even more important for products planogramed onto checkouts. At PFML we have a dedicated team, fully trained in Grocery Multiple systems, to carry out such targeted activity.
Auditing. Regular or ad-hoc monitoring of promotional activity, competitor pricing.
Mystery Shopping. Research or self study assessments.
Sampling. Via shopping precincts, offices, railway stations, pubs & clubs, etc.
POS Placement. Within all trade sectors, FSDU´s, Pallet Wraps, Posters, Free Standing Counter Top Displays.
Reporting. Clients decide on speed and type of reporting required which is why we offer a range of different reporting systems
- IVR - Interactive Voice Response.
- Paper & telephone based.
- Paper based.
